Overview
While ETRADE may not have the cheapest trades, the broker provides an easy-to-use website, a high quality mobile experience, and excellent research that will satisfy both casual and active investors.
Likes
Mobile apps still lead the industry; Revamped Complete View page and Retirement Center both serve as great examples of a high-quality customer experience; Investor Education Center content organization is fantastic.
Dislikes
ETRADE Pro platform requires 30 trades per quarter or $250,000 in assets for access; $9.99 trades pricier than most; ETRADE Pro lacks depth in charting and alerts capabilities.
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